Company Market
Market sector: Matalan's market sector is predominantly based on modern families, whether they are a young family with babies/toddlers, or older children who are in secondary school; Matalan provides most products for families.
Market level: As Matalan create products that are affordable for the average family, who may have tight budgets and don't want to over spend on clothing and homeware products.
Customer profile:
- Who they are: Mostly female, aged between 28-55, has a family to look after, busy lifestyle, works 9-5, has a tight budget to spend on clothing/homeware, isn't fashion conscious but still likes to look nice at reasonable prices.
- What they do: Works hard at a 9-5 job, looks after her young family, has 200 pounds spare at the end of each month to spend on clothing/ homeware/ socialising/ kids clubs etc, tries to keep fit at least twice per week.
Products on sale: Matalan create women's wear, as well as accessories, footwear, lingerie, nightwear, and holiday wear. Also sell menswear; clothing, footwear, accessories, nightwear, underwear. Baby and toddler wear; night suits, baby grows, accessories (hats, gloves, socks etc), baby accessories (changing mats, comforters, blankets etc). Homeware; hanging pictures, lights, cushions, candles, bathroom accessories.
Competitors: Matalan's competitors include brands such as Tesco, Asda, Primark, Next, H&M and M&S.
Matalan's target audience (working parents and young family's)
A few of Matalan's competitors (H&M, Next, Marks and Spencers)
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