Work Experience at Matalan- Marketing and promoting the product

Matalan has always had a huge emphasis on providing outstanding value for modern families. Each year they 12 million UK families spend their precious family budget on products provided by Matalan. They were recently awarded the Gold Award at the Mumsnet Family Friendly awards for the third year running, thus it is vital that Matalan keep up this high stand work ethic to create new and innovative, but also affordable products for young modern families. Catalan also offer a free rewards card which allows customers to use there card when there are special offers, and also to collect points, to spend in one of their 221 stores around the UK (or even online). The brand offers late night openings, free convenient parking, and click and collect service as well as having pretty much everything under one roof, it is no surprise as to why so many people love to shop at Catalan, especially customers with busy lifestyles.

The e-commerce team take pictures of the products that will be on sale for the website. In addition to promoting their products they have photo shoots featuring well known models and these can take place in studios or on location. They market their products on platforms such as Instagram, Facebook and Twitter, this is one of the most effective ways as nearly everyone is on some form of social media. The company may have offers on items or discounts which will bring new customers in, and also entice existing customers to buy more. They also look for what is popular at the time they are designing, e.g. when the children's Disney film Frozen was out, loads of pj's, accessories, and T-shirts were made which featured Frozen's characters. Their website is easy to use meaning it can be used for people of all ages wanting to shop on their site. There are 217 Matalan stores across the UK meaning it is highly accessible for everyone across the UK, and if it isn't quite so accessible, then you can also head over to the website and shop online.

Matlan's Instagram page

Matalan's Facebook page

Matalan's Twitter page